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Sustainability Marketing in Luxury & Fast Fashion
Discover unique insights into brand sustainability.
Overview
Sustainability has become a selling point. Whether it's a real commitment is another question entirely. This project examines how major fashion brands package their values — and how to tell the difference between genuine change and well-dressed greenwashing.
(For the purposes of this project, authenticity in sustainability marketing means claims that are specific, verifiable, consistent with how a brand actually operates, and honest about limitations and progress, not just achievements)
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